Someone just asked me “Why do search?”

by kmcgovern on June 19, 2009

Some numbers to chew on…

  • 77% of users search at least once a day
  • 70% of online transactions can be traced back to a search
  • More than 80% of people are researching purchases online
  • Google’s 2008 revenue was $22 billion, 98% of that $22 billion was from AdWords advertising
  • Search ads to be a $44 billion market by 2011
  • 40% of us are watching less TV than in 2004
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