Some numbers to chew on…
- 77% of users search at least once a day
- 70% of online transactions can be traced back to a search
- More than 80% of people are researching purchases online
- Google’s 2008 revenue was $22 billion, 98% of that $22 billion was from AdWords advertising
- Search ads to be a $44 billion market by 2011
- 40% of us are watching less TV than in 2004