The latest Nielsen numbers on Mobile usage are in.
Some of the highlights are:
- US Mobile subscribers grew to 277M
- Mobile Web Video grew 33% to 20M subscribers
- Multimedia messaging grew to 174M subscribers
- From 2008-2009 Q2, US Smartphone users grew 72% to 26.1M
- US Smartphone users tend to be male ages 18-34
- More than half of streaming music was done using a Smartphone
- iPhone owners lead Mobile Internet usage
- In Q2 2009, 1/3 of mobile data users were exposed to advertising
For the complete report, visit Nielsen