Long Tail Keyword Queries Continue to Grow

New data released by Experian Hitwise shows a growing use of long tail keywords year over year and in all search engines. In contrast, the use of 1 and 2 keyword searches has declined 2.3% & 1.9% respectively.

Here is the data:

This all hints at the growing sophistication of the search user and their understanding that the more specific the query is, the more accurate the search result and thus, less time spent searching online and you can move on with your life.

If you haven’t already ramped up your keyword list for the upcoming holidays, its probably a good idea that you do. There was a time where you could just bid a broad terms because the volume on the long tail was minimum, but as a whole, this is clearly not the case anymore. A cool little tool to build out long tail keyword list is the Like So Cool Keyword Tool.

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Tagged as: long tail