It didn’t take long for Google to do something with their $750 million purchase of AdMob.
Check out this video of Google’s interactive video ad for Madden ’10 by Electronic Arts on iPhone which preceeds the the popular game Tap Tap Revenge. The ads load before the app starts and let users watch video and perform a number of actions like viewing additional videos, learning more about the ad itself, or responding directly to an offer. According to Google the ads are optimized based on your connection, so you’ll likely get a higher quality stream of the ad if you’re on a 3G connection versus an EDGE of 4G network.
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