Bingahoo? Here’s some insider info on the Yahoo! + Bing deal

From an internal email circulating at Yahoo! today:

Earlier today, Yahoo! and Microsoft reached a global agreement to combine their respective search and search advertising businesses. Simply put, Microsoft will power search and Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.

We want to help Internet users get what they want faster, better and with more personal relevance, and this deal will help create a competitive alternative for their attention and clicks. This deal also enables Yahoo! to focus on its core business and to realize our vision of being the center of people’s online lives.

This deal is also good for advertisers. With the addition of Yahoo’s search volume, Microsoft can create the market scale required to offer advertisers a more competitive alternative for their campaign dollars. More scale will also translate to easier purchasing, easier management and the ability to look at campaigns in a more holistic way.

I’m sure you have questions, so please don’t hesitate to contact me anytime. And if you’re interested in more information on the deal, I encourage you to visit a website Yahoo! and Microsoft have created, at www.choicevalueinnovation.com.

Personally, I’m glad they used the word “holistic.” It makes everything so much clearer. In fact, boatloads clearer. More coming, stay tuned.

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