In case you missed it, Google released its Search-based Keyword Tool (sktool) a while back. If you’re on the search advertising side its a great tool for expanding your keyword list and potentially branching out into new categories.
1. Thinking of starting a new blog or creating a new product? Check out the monthly search volume for they keywords you’d likely target. See if the demand exists and maybe tweak the direction. If there’s too much competition be sure to take that into account in your expectations of success.
2. You call it a zoob. They call it a zarb. Another nationality calls it a zirb. Google’s job is to relate things to each other, and that’s what sktool is for. Make sure you know what people are looking for if you want to sell them something.
3. Timelines are important, especially in SEO. An optimization window may exist for your business that you don’t even realize. Click the Google Insights button and see where the demand rises and falls for your keywords and plan around it.
4. Using AdSense on your blog and wondering what to write about? How about targeting the keywords with the highest CPC. Check out the suggested CPC and go from there.
5. At long last the long tail is spelled out. The sktool will show up to 800 long tail examples based on the keywords/website you’re researching and even give you a search volume estimate. In addition to figuring out what topics to touch on or additional language to add to your product description pages, you can even run some incredibly cheap AdWords campaigns to drive some additional traffic to your site.
In general, sktool is simple to use and is designed to give back as much as you put in, meaning if you’re researching URLs that are already in your AdWords account it will tailor the results to the performance of your current account. Check it out and take some of the guessing out of your SEO game.
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