by kmcgovern on March 10, 2010
ComScore released its search engine traffic results for February, and once again, it’s good news for Microsoft–once again, at the expense of Yahoo. Bing is continuing its slow but steady crawl to number two, rising from 11.3 to 11.5 percent of the search market.
Yahoo dropped from 17.0 to 16.8 percent from January to February. Google, meanwhile, managed a slight bump for the month of February, from 65.4 to 65.5 percent of the U.S. search market.
Fourth-place Ask.com dropped a bit, from 3.8 to 3.7 percent. AOL stayed put at 2.5 percent.
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by jmejia on December 3, 2009
New data released by Experian Hitwise shows a growing use of long tail keywords year over year and in all search engines. In contrast, the use of 1 and 2 keyword searches has declined 2.3% & 1.9% respectively.
Here is the data:
This all hints at the growing sophistication of the search user and their understanding that the more specific the query is, the more accurate the search result and thus, less time spent searching online and you can move on with your life.
If you haven’t already ramped up your keyword list for the upcoming holidays, its probably a good idea that you do. There was a time where you could just bid a broad terms because the volume on the long tail was minimum, but as a whole, this is clearly not the case anymore. A cool little tool to build out long tail keyword list is the Like So Cool Keyword Tool.
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by jmejia on November 17, 2009
The latest Nielsen numbers on Mobile usage are in.
Some of the highlights are:
- US Mobile subscribers grew to 277M
- Mobile Web Video grew 33% to 20M subscribers
- Multimedia messaging grew to 174M subscribers
- From 2008-2009 Q2, US Smartphone users grew 72% to 26.1M
- US Smartphone users tend to be male ages 18-34
- More than half of streaming music was done using a Smartphone
- iPhone owners lead Mobile Internet usage
- In Q2 2009, 1/3 of mobile data users were exposed to advertising
For the complete report, visit Nielsen
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by kmcgovern on November 17, 2009
It didn’t take long for Google to do something with their $750 million purchase of AdMob.
Check out this video of Google’s interactive video ad for Madden ’10 by Electronic Arts on iPhone which preceeds the the popular game Tap Tap Revenge. The ads load before the app starts and let users watch video and perform a number of actions like viewing additional videos, learning more about the ad itself, or responding directly to an offer. According to Google the ads are optimized based on your connection, so you’ll likely get a higher quality stream of the ad if you’re on a 3G connection versus an EDGE of 4G network.
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by kmcgovern on November 2, 2009
Coming from a technical programming and IA background, I’m well versed in the science of SEO and how important it is. I go crazy for this stuff and it drives me crazy when it’s not considered as part of the design of a site.
Stephan Spencer has a great article over at SEL on The Science of Scoring Your SEO and it’s definitely worth a read.
SEO is a moving target, one that is heavily dependent on algorithm shifts, site changes/updates, the competitive landscape in which one operates, etc. As such, you must continuously monitor and evaluate, ideally with an automated tool. In fact, such a tool is mandatory if you have a large site and you want your SEO activities to be scalable. With this monitoring in place, a page element (like a meta description) that goes AWOL can be flagged and the issue addressed (e.g. internal resources deployed) much faster than would be otherwise possible. Even better if the webmaster can be flashed warnings prior to making site modifications that will be detrimental to SEO.
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by kmcgovern on October 27, 2009
Have you seen the new feature in Google that let’s you determine the relative importance of serving results from your “public social graph” in your search results? No? Well, that’s ok because it doesn’t exist… yet… but this video got me thinking: http://www.youtube.com/watch?v=ZqWJxgp-_mU
How important are social results in your SERPs? Helpful or annoying? Is it going to change the way you approach SEO?
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by jmejia on October 13, 2009
Ok, you finally got a Google Wave invite and you’re ready to add Twitter but don’t know how…
Follow the next few steps and you will be on your way in less than a minute:
1) Click the + Manage Contact and add tweety-wave @ appspot .com
2) Click on New Wave
3) Click the + and select Tweety the Twitbot
4) Let it do its thing… should only take a few seconds…
If you’re running FireFox and you’re blocking popups, click on Tools/Options/Content and uncheck “Block pop-up windows”, click OK and refresh your browser (don’t forget to enable pop-up blocking after you are done).
5) Input your twitter login & password
5) Confirm that you allow Google Wave to access your Twitter Account via Tweety
6) Voila! Access Granted!
If you followed the instructions above, you should have access to your twitter account via google wave. Ping me @digeratti if you have any questions.
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by kmcgovern on August 26, 2009
by kmcgovern on July 30, 2009
Google Search – According to Comscore in June 2009
- Google had 149 million US unique users
- 21.7 billion total pages viewed
- Average Time Spent per visit is 3 minutes
- 26.3 average visits per visitor
- Estimated 65% search market share
iGoogle as of Q1 2009
- has tens of millions of users, with over 60,000 gadgets, 200,000 feeds, and 2,000 themes available.
- iGoogle is available in 42 languages and over 70 countries. Approximately 50% of iGoogle users are in the U.S., with large user bases in the U.K., France, Japan, Germany, Canada, Spain, Italy and the Netherlands.
- iGoogle was one of the fastest growing Google products from 2006 – 2008, and continues to grow.
Mobile
- Less than 10% of of total global searches come from mobile devices
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by kmcgovern on July 29, 2009
From an internal email circulating at Yahoo! today:
Earlier today, Yahoo! and Microsoft reached a global agreement to combine their respective search and search advertising businesses. Simply put, Microsoft will power search and Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.
We want to help Internet users get what they want faster, better and with more personal relevance, and this deal will help create a competitive alternative for their attention and clicks. This deal also enables Yahoo! to focus on its core business and to realize our vision of being the center of people’s online lives.
This deal is also good for advertisers. With the addition of Yahoo’s search volume, Microsoft can create the market scale required to offer advertisers a more competitive alternative for their campaign dollars. More scale will also translate to easier purchasing, easier management and the ability to look at campaigns in a more holistic way.
I’m sure you have questions, so please don’t hesitate to contact me anytime. And if you’re interested in more information on the deal, I encourage you to visit a website Yahoo! and Microsoft have created, at www.choicevalueinnovation.com.
Personally, I’m glad they used the word “holistic.” It makes everything so much clearer. In fact, boatloads clearer. More coming, stay tuned.
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